The 10/10 Campaign

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19 July 2019

On the 10th of July we organized a campaign that was launched days before as a teaser through many famous faces and influencers in Lebanon where 10% and 10 July where communicated without any additional information. This created a buzz around the country and on the radio stations. The revealer took place with many people who are loved and by the society like Pierre Rabbat, Rachel Karam, Wissam Sabbagh, and many others where we revealed that 10% of total sales for all stores will be donated to Children Cancer Center on that day, the campaign was a success we were able to donate 103,068 USD in just 24 hours.