Meet the British company making swapping to plant-based easy peasy

Meet the British company making swapping to plant-based easy peasy

Food – 13.10.20

It’s no secret that the demand for plant-based food is soaring. It’s become a mainstream movement and a daily part of global food culture

Spinneys
Spinneys
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Meatless Farm is the UK’s fastest-growing meat alternatives company and it's on a mission to make it as easy as possible for people in the UAE and around the world to reduce their meat consumption.

Recreating the meatiness

Launched in 2016, the UK-based powerhouse creates plant-based mince, burgers and sausages available across all Spinneys nationwide. Meatless Farm is at the forefront of plant-based innovation, developing a range that replaces everyday meat products with heathier, kinder alternatives whilst also delivering on taste and texture; the biggest barriers to people eating more plant-based food. Their products are made by an expert team of food scientists and chefs.

This summer, they reworked their burger and sausage recipes, removing soya and focusing on pea protein to create an even meatier taste and texture. The range is perfect for creating classic home-cooked meals such as spaghetti bolognese, kofta kebab or a classic bbq burger. There’s no compromise on taste or texture and the products can be cooked in the same way as their meat counterparts – so there’s minimum fuss too, which is always good! The range provides a high-quality source of protein whilst also being a good source of fibre and gluten-free.

Slowing climate change starts on our plates

Cutting intensively farmed meat consumption is essential to saving the environment. Sir David Attenborough is just one of many environmentalists who are saying reducing meat eating is vital to stopping cataclysmic damage to the planet. Meatless Farm was started because Morten Toft Bech began researching ways to cut down on meat and the wider issues around meat reduction. What really struck him was discovering more about how what we eat impacts the environment. This remains core to Meatless Farm today with a mission of reducing the world’s dependency on intensively farmed meat. The environment depends on us eating differently and this can be driven through more people making small changes like swapping red meat for plant-based alternatives.

An appetite for change

There’s been a rise in people eating more mindfully, driven by an increased awareness of personal health and sustainability, heightened by the pandemic. Personal health, the environment and animal welfare are the top 3 drivers for consumers eating more plant-based food.

Morten Toft Bech, Founder of Meatless Farm says: “Kind eating isn’t a niche movement anymore. Collectively we can have a huge positive impact on our planet through more plant-based eating, even if you’re swapping out a meat meal for plant-based once or twice a week.”

You can pick up Meatless Farm’s plant-based mince, burgers and sausages now online at spinneys.com