All you need to know about the three K-beauty brands recently launched in stores
K-beauty began as a trend aimed at teenagers but has broadened into a global phenomenon with dedicated skincare regimens to achieve ‘glass skin’ and ‘honey skin’ for a healthy, nourished glow, rather than quick fixes and heavy makeup to hide problem areas. K-Beauty emphasises preventative care and long-term skin health, a philosophy rooted in the Korean cultural emphasis on skincare as a form of self-care and respect for one’s body.
Frudia
Frudia harnesses the power of fruit extracts to create skincare products that are both effective and refreshing. The brand utilises a unique R VITA W™ (Low Temperature Extraction) technology to preserve the vitamins and antioxidants in fruits, ensuring that the skin receives maximum benefits. Fruit such as pomegranate, blueberry and green grape are rich in antioxidants and vitamins, helping to brighten the complexion, improve skin texture and provide deep hydration. Frudia is known for creating cruelty-free products with lightweight textures and delicious scents using clean ingredients. The brand’s focus on fruit extracts makes it particularly beneficial for individuals with dull or dehydrated skin, offering a boost of radiance and hydration for a healthy, plump glow.
Beauty of Joseon
Drawing inspiration from the beauty rituals of the Joseon Dynasty, the last and longest-ruling imperial dynasty of Korea, Beauty of Joseon focuses on Hanbang ingredients known for their skin-nourishing properties. Hanbang refers to the use of herbal prescriptions and formulations based on Traditional Korean Medicine. Ingredients such as ginseng, rice bran water and green plum water are carefully selected for their ability to soothe, hydrate and revitalise the skin.
The brand’s cruelty-free products are formulated with a gentle, minimalist approach, avoiding harsh chemicals and focusing on natural ingredients that have been used for centuries making it particularly appealing for those with aging skin. Its Relief Sun: Rice + Probiotics sunscreen, for example, offers broad-spectrum protection while nourishing the skin with rice extract and probiotics.
Some by Mi
Founded in 2018 by Sarah Choi and Michelle Kwan, Some By Mi quickly gained recognition for its effective solutions for acne-prone and sensitive skin.
The brand’s name, ‘Something By Miracle’, reflects its commitment to delivering transformative results. Its formulations blend natural botanical extracts with advanced scientific research. Key ingredients such as tea tree, centella asiatica, and AHAs, BHAs and PHAs work together to soothe inflammation, gently exfoliate and promote skin regeneration. This cruelty-free brand’s AHA, BHA, PHA 30 Days Miracle line, which includes a toner, serum and cream, has garnered a cult following for its ability to dramatically improve skin texture and clarity. Some By Mi prioritises clean ingredients and is especially beneficial for individuals with sensitive and oily skin, offering relief from irritation and blemishes while nourishing the skin for a more even complexion.
