Food for life

In honour of Pinktober, we’re highlighting The Bread Exam, the award-winning campaign by our contemporaries Spinneys Lebanon, McCann Paris and the Lebanese Breast Cancer Foundation, where the art of bread making was used to promote self-checking. It’s imperative we all keep the conversation going, so here Campaign Director Danielle Rizkallah and the foundation’s VP and breast cancer survivor Mirna Hoballah share their stories