Attempting the Guinness World Records™ title for World's Largest Cheese Tasting Event, in collaboration with the French Dairy Board (CNIEL)
Spinneys, one of the UAE's leading retailers for quality food, has partnered with CNIEL, French Dairy Board, to make history on Friday, 8th December, as they embark on an ambitious journey to break the Guinness World Records™ title for the World's Largest Cheese Tasting Event!
Hosted at Mercato Mall, the record-breaking attempt will require over 1000 participants to gather to savour a carefully curated selection of three French cheeses under the expert guidance of a world-leading cheesemonger. The previous record holder is Kathy Harrington and the Kangaroo Valley Agricultural & Horticultural Association (Australia) with 1,000 attendees.
Adding a dash of excitement to the event, famous radio presenter Kris Fade will host the cheese extravaganza. Participants who register and join the event stand a chance to win up to 30,000 AED worth of Spinneys vouchers!
Warwick Gird, General Manager of Marketing at Spinneys, says, "We're thrilled to be attempting this Guinness World Records™ title for the largest cheese-tasting event. It's a cheesy celebration of food, quality, community, festivities and the joy of coming together to achieve something remarkable."
Event Details:
Date: Friday, 8th December
Location: Mercato Mall, Dubai
Registration: 6 pm
Official Kick-Off Attempt: 6:30 pm or when over 1000 participants have joined.
Join Spinneys in creating cheesy history – register now!
Registration does not guarantee entry to the event. The organizing team reserves the right to refuse entry once capacity is full to reach the Guinness World Records™ attempt requirements.
About Spinneys:
Spinneys’ story started in 1961 when the first supermarket opened in Al Nasr Square. It has since grown to be one of the most favourited premium supermarket retailers in the region, with 61 stores across the UAE. Much loved by expats and locals in the region, Spinneys enjoys a well-deserved reputation for forward thinking, keeping pace with changes in cooking trends and the emergence of new products worldwide. Today, Spinneys Dubai, owned by UAE national Mr Ali Albwardy, has built a strong name for supplying top quality produce and offering an elevated level of customer service. Food quality, safety and freshness have always been at the forefront of the company’s ethos – just one reason the Spinneys brand is defined as ‘The fresher experience’.
For more information about the brand and upcoming news visit:
www.spinneys.com
@spinneysdubai
About CNIEL:
CNIEL, the French Dairy Interbranch Organization, is an organisation recognised by French and European public authorities which brings together players from the French dairy sector (milk producers, cooperatives and private companies).
CNIEL seeks to promote the economic development of the sector, facilitate relations between producers and processors and promote milk and dairy products.
For more information about CNIEL: